C / Growth systems
Most small businesseshave no pipeline.They have referrals.
Referrals are a great business until the month they stop. A growth system is the same idea as everything else we build: the work a person would do by hand, running by itself.
How it narrows
Every company that could plausibly buy from you.
Narrowed to the ones showing they need you now.
The right person, with a verified way to reach them.
Sent in your voice, referencing something true.
Replies landing somewhere that tracks them.
We model the real numbers for your market during the map phase. We do not quote you a reply rate before we have seen your list.
What we build
Six parts, andwe run all of them.
01
Targeting
Who is actually worth calling.
- An ICP defined by behaviour, not headcount
- Trigger signals: hiring, funding, new locations, permits, tech changes
- Honest sizing, so you know if the market is big enough
02
List building
Built, enriched and verified before anything sends.
- Sourced across multiple providers, not one
- Waterfall enrichment so coverage is high
- Every address verified before use
- Deduplicated against your existing customers
03
Research
Something true about every account.
- Automated research per company, not per template
- Openers grounded in a real fact
- No invented compliments about a post nobody read
04
Deliverability
Built so it reaches an inbox.
- Separate sending domains, never your main one
- SPF, DKIM and DMARC configured properly
- Warmup and a volume ramp, not a cold blast
- Monitoring so a problem is caught in days, not quarters
05
Sequences
Outreach that sounds like you wrote it.
- Written from your real offer and your real language
- Email and LinkedIn, coordinated rather than duplicated
- Follow ups that add something instead of nudging
06
Pipeline and reporting
Replies become pipeline, not inbox clutter.
- CRM set up or cleaned up, whichever you need
- Every reply routed, tracked and followed up
- One page a week: what worked, by segment and message
The first month
Live in four weeks,then it keeps running.
Week 1
ICP, signals and the first list.
Week 2
Domains, warmup and sequences written.
Week 4
Live, sending, replies coming back.
Ongoing
New lists, iterated messaging, weekly report.
Where the line is
What thisis not.
We do not buy a list and blast it.
We do not guarantee meetings. Anyone who does is guessing.
We do not run your sales calls. We get you the conversation.
We do not automate your personal LinkedIn without walking you through the risk to your account first.
How it fits
We run this the same way we run everything else. You do not learn a new tool. Most clients start with the operational side and add this once the work coming in is handled properly. See the other two parts.